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John Wagner - Art Direction
Coverage Campaign: Rex
“The "Coverage" campaign produced the best test results since P&G acquired the brand 28 years ago.”
Coverage Campaign: Cherry
Trojan: Covered
Trojan Charge: Frau
Smirnoff Ice Campaign: Saw
Born Free
Wellness Face Lick
Charmin: Out of the forest
I can be credited with getting the Charmin Bears out of the forest and into 3D.
Toyota
I was brought in to art direct this existing campaign.
Coverage Campaign: Mrs. Wagner
Coverage Campaign: Donkey
Trojan: Big Date
Pure Ecstacy: Feels like nothings there.
Smirnoff Ice Campaign: Crush
Duracell Campaign: Birth
This campaign produced Duracell's best test scores ever.
Wellness Purr
Charmin: Casting Call
Zantac: Fire
I helped create the premise of this campaign.
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